Overview

Train and supervise staff
Hire, train, direct and motivate staff
Market business services
Assist in product development and direct and evaluate the marketing strategies of establishments
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
Establish distribution networks for products and services, initiate market research studies and analyze their findings
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization’s Internet presence
Advise clients on advertising or sales promotion strategies
Answer written and oral inquiries
Assist in the preparation of brochures, reports, newsletters and other material
Co-ordinate special publicity events and promotions
Conduct public opinion and attitude surveys
Develop, implement and evaluate communication strategies and programs
Gather, research and prepare communications material
Initiate and maintain contact with the media
Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
Maintain and manage digital database
Consult with clients after sale to provide ongoing support
Supervise office and volunteer staff